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Business-led housing campaign launched

Fifty Thousand Homes is a business-led campaign to double the rate of housebuilding in London to at least 50,000 homes a year by the end of the next Mayor’s term in 2020.

The campaign is focused on the serious consequences the housing shortage is starting to have on the capital’s competitiveness.

It was launched together with new research showing the housing crisis is costing the London economy over a billion pounds a year (more below).

Over 100 business leaders from across industry have signed the campaign statement so far. If you haven’t seen it already, you can sign here.

The campaign’s founding partners are London First, CBI London, FSB London, Shelter, and FTI Consulting. However, this is just the start. The campaign is looking for more partners to build the campaign and help shape its direction.

Please click here for more information or contact Executive Director Campaigns, Naomi Smith directly on You can follow the campaign on Twitter at @50000Homes.


Fifty Thousand Homes was launched at the Foundling Museum in London. Below you can listen in to highlights from the panel discussion.

You can also hear the ‘unambiguous welcome’ to the campaign from Mayoral candidate Sadiq Khan, who spoke from the floor.

Sadiq Khan calls for campaign ‘arms race’ on housing

Rupert Soames: London’s housing crisis impacting vital public services

Tech & the housing crisis: “16 people in one flat”

The full panel included:

  • James Ashton, Executive Editor, Evening Standard (chair)
  • Angus Knowles-Cutler, London Senior Partner, Deloitte
  • Anthony Impey, Founder & CEO, Optimity
  • Campbell Robb, Chief Executive Officer, Shelter
  • John Allan CBE, Chairman, London First | Tesco | Barratt Developments Plc
  • Juliette Morgan, Head of Property Strategy, Tech City UK
  • Peter Vernon, Chief Executive, Grosvenor Britain and Ireland
  • Rupert Soames OBE, Chief Executive, Serco Group


Ahead of the launch, Fifty Thousand Homes commissioned the Centre for Economics and Business Research to quantify how the rapid rise in housing costs was affecting London businesses.

The data shows the pressure that high costs are putting on people working not just in low-paid jobs but in many traditionally middle-class occupations.

This infographic picks out some of the key figures, but you can find out more detail here.

Fifty Thousand Homes infographic image

London First believes the housing shortage needs urgent action. If we carry on as things stand, in 10 years’ time London will be a no-go zone for employees across sectors and at almost all levels.

We want the next Mayor of London to wake up each morning thinking about how to increase housebuilding – because only doubling our current levels of housebuilding to 50,000 a year will we solve this crisis.

As mentioned, the campaign is looking for more partners to build the campaign and help shape its direction. Please click here for more information or contact: Naomi Smith,

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