Keeping our capital working for the UK


The London 2012 Olympic and Paralympic Games have provided a once-in-a-lifetime opportunity to advance London’s development, international reputation and economic performance.

The 2012 legacy must be much more than a successful tournament and the regeneration of the Olympic Park site itself. The Games must enhance London’s reputation as a dynamic, international city; catalyse the physical transformation of east London; and contribute to a step-change improvement in the skills, aspiration and employment of some of the country’s most deprived communities.

These potential benefits are the reason London First mobilised business backing for London’s Olympic Bid. London First continues to work with the Games stakeholders, delivery agencies and business community to realise this potential.

As part of our Olympic legacy activity we helped to create, and continue to expand, CompeteFor – a free service that has enabled businesses to compete for contract opportunities linked to the London 2012 Games.

CompeteFor acts as a brokerage service, matching buyers with potential suppliers. It also facilitates access to focused business support, through the national Business Link network, helping to boost the long-term competitiveness of London businesses.

As testimony to its success, the CompeteFor system is increasingly being used by wider public and private sector buying organisations, such as Transport for London, Crossrail and the Metropolitan Police. Over 100,000 SMEs are registered on the system.

This service is delivered through a partnership between public and private sector organisations, working closely with the London Organising Committee of the Olympic and Paralympic Games (LOCOG) and the Olympic Delivery Authority (ODA).

Find out more about London First’s wider work relating to the 2012 Olympics

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