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London’s creative economy

BRITs Week concluded yesterday with a spectacular finale at The O2, topped off with a very special performance by Coldplay in support of Warchild.

London First research demonstrated the importance of the creative industries to our economy in the report London 2036: An Agenda for Jobs and Growth. As a whole, the sector was the largest contributor to London’s growth between 2009 and 2012 and since then has continued to out-perform the rest of the economy.

BRITs Week, a joint partnership between the music body BPI, AEG (one of the world’s leading live music promoters and owner of The O2) and London First, builds on the appeal of the BRIT Awards to showcase the talent of London’s music and creative sectors. It highlights London’s position as a global cultural capital and visibly supports London’s position as a great city to live in.

This year the week had sell-out gigs across London including with Jack Garratt, Bring me the Horizon and Public Service Broadcasting as well as a hugely successful series of pop-up stages at Topshop, showcasing some amazing new talent.

We ran a Creative Network event on 22 February at the Hospital Club, which involved key players from the UK music industry, the fashion, tech, arts, gaming and film sectors as well as representatives from the wider business community, including London First members, to network, celebrate the success of the sector and make new connections.

Keep an eye out for future Creative Network events coming up throughout the year, including ones with a focus on the importance of delivering a truly 24-hour London and how the next Mayor can continue to support the capital’s fastest growing sector.

Contact: Tim Scott, tscott@londonfirst.co.uk

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