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New Director of Communications at London First announced

Victoria will join London First in October 2014 from ABTA – the Travel Association, where she is currently Head of Communications, responsible for PR, media, marketing and events.  She was formerly Head of Communications at Future plc, a FTSE-listed media group, and has previously held senior communications roles at BP plc and Kimberly-Clark plc.

Baroness Jo Valentine, chief executive of London First said: “I’m delighted that Victoria will be joining the team at London First.  We are looking forward to Victoria helping us achieve another step change in impact, for which her strategic approach to planning and delivering activity, particularly campaigning, will be invaluable.”

Victoria Bacon said: “I have been very impressed by what I have seen of London First.  It is a fantastic opportunity for me to join the organisation in a strategic role at such an exciting time in the run up to the General Election.


Contact: Sian Morgan,


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