Olympics legacy
The London 2012 Olympic and Paralympic Games are a once-in-a-lifetime opportunity to advance London’s development, international reputation and economic performance
The 2012 legacy must be much more than a successful tournament and the regeneration of the Olympic Park site itself. The Games must enhance London’s reputation as a dynamic, international city; catalyse the physical transformation of East London; and contribute to a step-change improvement in the skills, aspiration and employment of some of the country’s most deprived communities.
These potential benefits are the reason London First mobilised business backing for London’s Olympic Bid
London First continues to work with the Games stakeholders and delivery agencies – the London Organising Committee for the Olympic and Paralypmic Games (LOCOG), Olympic Delivery Authority (ODA), the London Development Agency (LDA), central Government and the wider business community - to realise this potential
London’s Business Opportunity Prospectus
Our report makes recommendations to help business influence, engage in and create long-term value from the 2012 Games. It sets out an agenda for action in six key areas:
Physical legacy – ensuring the Games’ physical legacy accelerates the growth and regeneration of East London generally
Employment and skills - achieving a step change improvement in the employment and skills levels of local people
Promoting London – investing in, improving and co-ordinating the way in which London is marketed overseas
Improving London’s visitor offer - enhancing the West End’s public realm, increasing the quality and range of hotel accommodation and tourism facilities, and improving customer services
London Business Network - supporting businesses in maximising the commercial opportunities arising from the 2012 Games
Corporate community involvement - increasing and enhancing volunteering opportunities
London’s Business Opportunity Prospectus - full report ; executive summary
Our thanks go to Ian Barlow, Senior Partner - London, KPMG, who chaired the steering group that oversaw this report on behalf of the London Business Board. Thanks also to members Arup, who produced the report.
Useful links
Secretary of State Tessa Jowell and Mayor Ken Livingstone were among the speakers at our Olympics business summit, where this report was launched - presentations
For more information contact John Attree
