London's 2012 'look and feel'
Get Games ready
To help businesses to provide excellent customer service and play their part in welcoming the world this summer, the GLA, with our support, has developed two free online training tools for visitor-facing staff:
- Welcome to London 2012 – provides an overview of the Games, plus other events and festivities planned across the city, to help staff answer customers’ questions
- Destination London – focuses on disabled visitors and others with access needs
By providing the best possible host city welcome and the most accessible Games ever, we hope to inspire visitors, media and others to visit London again after summer 2012 is over.
Get Games Ready - training tools
Street dressing
To ensure London puts on a spectacular show for visitors and TV audiences worldwide, the GLA has developed plans to dress our city this summer. These plans were the subject of a London First member briefing by the GLA’s Director of 2012 Communications, Daniel Ritterband.
The GLA’s efforts will be focused on designated zones, largely within central London and around the sporting venues. However, each London borough has also received funding for their local dressing plans.
Businesses (including non-sponsors) wanting to get involved can purchase additional materials – ranging from lamp post sleeves and cross-street sails to lighting gels and pictograms – via contractor Icon. To find out how your business can get involved in the GLA’s ‘look & feel’ programme, contact Phillippa Briggs.