Keeping our capital working for the UK

West End Group

The West End is a long term driver of economic activity and critical to London’s success as a world city.

As part of its commitment to improving London’s public realm, London First set up the WESt Steering Group, chaired by Bill Moore, Chief Executive, The Portman Estate and consisting of key private and public sector stakeholders. The group works to improve communication and accelerate delivery of a number of key projects, alongside its support of a number of smaller projects, vital to the health of the West End.

It has, to date, had success in supporting the delivery of the following key projects:

Legible London

The central London roll-out of the new, streamlined pedestrian signage system to help people walk around the capital.


The £14m pedestrian-friendly revamp of Piccadilly.

Leicester Square

The improvement of this famous landmark and entertainment centre.

Tottenham Court Road

Tottenham Court Road is benefiting from major transport investment, including a public plaza, a new Crossrail station and a Tube station that will be rebuilt by 2016.

This scale of investment – totalling more than £1bn – will dramatically improve one of the most congested parts of London’s transport network.

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