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Thunderous support for Employer Housing Pledges

This week, through our Fifty Thousand Homes campaign, we launched our first ever social media Thunderclap on Twitter, Facebook and Tumblr to raise awareness of our Employer Housing Pledges. With over 100 social media users spreading the word, we managed a reach of over a quarter of a million people.

In context, the average Thunderclap reaches about 100,000 people. We are delighted that the message spread so far, particularly being a London-focussed issue, compared with the majority of Thunderclap campaigns on global issues.

We had the support of some very influential signatories, including tech guru Tomas Walker the Living Wage Foundation, Generation Rent, Priced Out and The Joseph Rowntree Foundation, as well as several other individuals with large followings. Several pledge signatories got their staff involved in the Thunderclap too including Grant Thornton and Anthology. A huge thank you to everyone who took part.

Following the success of the Thunderclap, we expect the campaign to get more London employers signed up to the pledges, and if your organisation hasn’t already signed, please do. As ever, we are happy to help with any implementation questions you may have, just contact Natasha Ryan.

Solving London’s housing crisis remains critical to our capital’s success and Savills reported this week that people are leaving the city at a rate that is more than 80% higher than five years ago.

Our housing campaign, Fifty Thousand Homes, continues to push for more new homes for London, and we’ll be releasing our latest housing data in the coming weeks. The more we can demonstrate that London employers are playing their part in helping staff with their housing costs, the more pressure we can exert on government to build more homes, so please do sign the pledges if you can.

Pledge signatory Optimity have provided an employee-employer case study on how the pledge benefits both employees and the employer. Read here 


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