Tourist Information

Tourist Information: Mapping the local value of international visitors’, from London First and EY, based on insights from Mastercard and Airbnb data, reveals that £2.8bn is being spent each year around TfL fare zones 2 – 3, in a halo zone” of boroughs including Tower Hamlets, Islington, Camden, Greenwich and Hackney.

London’s 24-hour Economy

This report explores new analysis for London First in association with EY showing the dramatic transformation occurring as London works later, longer and smarter.
 

Benchmarking the effectiveness of London’s promotional system

By seeking to understand lessons learned from other cities’ promotional activities, this report aims to help inform policy makers maximise the contribution of tourism, foreign investment and trade to both London’s and the UK’s economies.