Keeping London at the forefront of global business
working with and for the whole UK
What we do
Our Next Horizon to 2024
Our mission is to make London the best city in the world in which to do business.
We believe that to achieve this London also needs to be a great place to live, work, visit and invest.
London is the UK’s capital and a global player, it has risen to the top of all the main international rankings — but it wasn’t always that way and we cannot afford to be complacent. The pandemic has shone a light on the challenges global cities face – now is the time to step up once again.
London First was set up by business leaders with the belief that they could drive positive change. We operate as a business campaigning force, with over 175 members, and are uniquely placed to champion the city.
We know how to influence and drive change: giving London’s employers a powerful voice, prioritising the critical interventions needed to keep our capital competitive and connecting with allies to create solutions that help our country succeed as one.
For London to bounce back from the pandemic as a renewed, 21st Century city, it must draw people in. From Londoners, to Europeans, to visitors from across the globe, people must be reminded of why the city is a beacon: it must be evident that it is the best place in the world to do business. It will not be exactly the same as it was before the pandemic, but that is also an opportunity. London must come back as the world’s greatest business hub, roaring with growth, with the central activity zone alive and kicking: an economic powerhouse supporting recovery across the UK.
With our members – and the millions of people they employ in the UK – we are pursuing an agenda that will keep London at the forefront of global business, working with and for the whole UK.
Innovation and data, the environment and sustainability, and diversity and inclusion will be embedded in all our work.
London must invest in creating the workforce of the future, driving a reskilling and upskilling revolution, leveraging our world-leading universities and education system, and continue to attract the talent it needs from overseas. Celebrating diversity and supporting the next generation of leaders are critical to success.
The planning framework must support and encourage high-quality new development of all kinds and across the city as a whole; public policy must change rapidly to support the building of new homes on the scale and at the pace the growing city needs.
London must extend its role as a connector – physically and digitally connecting people – within the city, as a gateway to the world and connected to the whole of the UK. From supporting sustainable expansion of London’s airports to campaigning for the digital infrastructure and investment in rail that is so badly needed to help our country succeed, we will continue to identify the needs of the future and make the case for immediate action.
We will work to keep London’s regulatory and tax regime internationally competitive, support innovation to drive future growth (for example through initiatives to improve data-driven policy making), and celebrate the role that business plays in improving the overall wellbeing of society.