Now in her second Micro-mobility company with Unicorn status, Georgia has worked in partnership with many cities across the globe, to reach their active and sustainable transport goals through micro-mobility. A firm believer that collaboration and partnership underpin sustainable services, Georgia now heads up TIER’s UK & Ireland partnership with Cities and is responsible for commercial performance, rider experience and community impact. Alongside, Georgia is a passionate advocate for inclusion and accessibility, and contributes to raising the volume of women and underrepresented groups in tech & mobility both in and outside of the workplace.