Jasmine Whitbread, Chief Executive, London First

Jasmine Whitbread

Chief Executive

Jasmine is Chief Executive of London First, convening business leaders to keep the UK’s capital city globally competitive and working for the whole country. She is a non-executive director of WPP and of Standard Chartered Bank, where she chairs the Brand, Values and Conduct Committee.

From 2005 to 2015, Jasmine was CEO of Save the Children, where she brought together all 30 members of the federation to create Save the Children International, aligning 25,000 staff in 120 countries behind a single mission, strategy and campaigning voice, growing the global budget to over 2 billion USD. Jasmine’s career started in international marketing in the technology sector, holding management positions with Rio Tinto and then in the US with Cortex (a venture-funded start-up) and Thomson Financial