Jasmine Whitbread

Chief Executive

Jasmine is Chief Executive of London First, convening business leaders to keep the UK’s capital globally competitive and delivering for the UK. She is a non-executive director of WPP and of Standard Chartered, and a member of the Ethics Committee at Richemont.

Jasmine is a Visiting Fellow at the University of Oxford and recently stepped down as non-executive director of BT where she chaired the Digital Impact and Sustainability Committee.

From 2005 to 2010 Jasmine was CEO of Save the Children UK. In 2010, she brought together all 30 members of the federation to create Save the Children International. This aligned 25,000 staff in 120 countries behind a single mission, strategy and campaigning voice, growing the global budget to over 2 billion USD. Jasmine left Save the Children International in 2015.

Jasmine’s experience in the non-profit sector began in 1999 when she worked in West Africa with Oxfam. Prior to this Jasmine’s career was in marketing in the technology sector, holding management positions with Rio Tinto and then in the US with Cortex (a venture-funded start-up) and Thomson Financial. 

Jasmine was awarded a BA in English and an Honorary Doctorate of Laws from the University of Bristol and completed the Executive Program at the Stanford Graduate School of Business. She holds dual British/​Swiss nationality and is married with two grown-up children.